I recently visited a lodge with the intention of undertaking its refurbishment. As someone who appreciates good quality design, I get particularly annoyed when I see that designers have used totally inappropriate products in spaces. It emphasizes the importance of thorough research in design.

Examples of Poor Design Choices

1. Timber Veneer Floor Board in a High-Traffic Cafe

In a high-traffic cafe, timber veneer floor boards were used. They haven’t withstood the high foot traffic and now look terrible. Unlike solid timber floor boards, these cannot be sanded back and refinished.

To replace them with solid timber, the new timber would need to acclimatize to the environment for at least a month before installation, which is impractical for a functioning business. This was mistake number one.

2. Paper Wallpaper in Restrooms

A lovely paper wallpaper was used in the restrooms, but it’s completely unsuitable for wet areas. Around the basins and shelves, the wallpaper has rubbed off due to frequent cleaning, and there are large gouges in some areas. The wallpaper does not protect the walls, making it an inappropriate choice for a commercial restroom. This was mistake number two.

The Lesson: Research is Crucial in Design

Understanding the products you specify is crucial. While finishes won’t last forever, proper research can ensure they last as long as possible, especially in commercial settings.

Practical Steps for Effective Design Research

1. Verify Specifications

Don’t be swayed by a product’s aesthetic appeal alone. Delve into the specifications and understand its suitability for the intended use.

2. Real-World Performance

Check if the company can provide examples of where the product has been installed. Visit these locations to see how the product performs over time, or seek testimonials from clients.

3. Differentiate Quality

Over time, you’ll learn which products are reliable and which to avoid. Until then, ensure thorough research on each item to confirm its appropriateness for your design.

Balancing Quality and Budget

Not everything needs to be the highest quality and price. For projects designed for short-term use, good-looking, low-budget materials and finishes may be appropriate based on the client’s brief.

However, for designs intended to last more than five years, scrutinize the fine print to ensure durability.

The Consequences of Poor Design Choices

Explore the broader implications of inadequate research in design:

• Financial Impact: Highlight how poor design decisions can lead to costly replacements and repairs, ultimately affecting the project budget and timeline.
• Client Trust: Discuss how consistent missteps can erode client confidence in the designer’s abilities and lead to a loss of future work.

The Role of Research in Different Design Disciplines

Examine how the importance of research varies across different design fields:

• Interior Design: Focus on the necessity of understanding materials, finishes, and their performance in various environments.
• Graphic Design: Emphasize the significance of researching target audiences, market trends, and branding guidelines to create effective designs.
• Product Design: Discuss how user research and usability testing can inform the development of products that meet consumer needs.

Tools and Resources for Effective Design Research

Provide readers with practical tools and resources to enhance their research process:

• Material Libraries: Suggest visiting local material libraries or showrooms to explore options and gather samples.
• Online Databases: Recommend websites and databases where designers can find specifications, product reviews, and case studies.
• Professional Networks: Encourage joining design associations or forums where professionals share insights and experiences.

Collaborating with Suppliers and Manufacturers

Highlight the importance of building relationships with suppliers and manufacturers:

• Product Knowledge: Discuss how collaborating with knowledgeable suppliers can provide valuable insights into product performance and suitability.
• Customized Solutions: Emphasize that suppliers can often offer tailored solutions based on specific project needs and constraints.

The Importance of Continuing Education

Encourage designers to commit to ongoing education in their field:

• Workshops and Seminars: Suggest attending workshops, seminars, or industry events to stay updated on the latest materials, trends, and technologies.
• Certifications: Mention the value of pursuing certifications in sustainable design or product knowledge that enhance credibility and expertise.

Conclusion: Design with Intention

Wrap up the article by reiterating the need for intentionality in design:

• Informed Decisions: Remind readers that every design choice should be made with careful consideration of the product’s performance, aesthetics, and context.
• Client Advocacy: Emphasize the designer’s role as an advocate for the client’s needs, ensuring that design choices align with their long-term goals and values.